We are talking about #WonderFilledBubbles by Cadbury today. Every now and then, we discover something new or learn something about someone that we never expected, something fun or surprising that evokes an equal amount of joy and wonder. Similar to this is the NEW Bubbly Oreo, the latest addition to the Cadbury Dairy Milk Bubbly range, which has been available in selected stores from the month of August.
The Cadbury Dairy Milk Bubbly team asked some of South Africa’s favorite celebrities to share their stories, which they showcased in The Museum of Joy and Wonder to celebrate the launch of the NEW Cadbury Dairy Milk Bubbly Oreo.
This one-night-only, pop-up gallery, brought together authentic stories with personal mementos curated from PJ Powers, ProVerb, Anele Mdoda, Louise Carver, Martin Rocka, Nomusi Mabena, Danny K, Derek Watts, Sophie Ndaba and Jeremy Mansfield.
One of the joy evoking items displayed was from SA entertainer, ProVerb who shared the story behind his ‘Hustler of the Year’ award at the 2015 SA Hip Hop Awards. “This award gives me joy because it proves that for as long as you work and do your best, the accolades will follow. I love the fact that it was not my music, TV or radio, but for ‘hustler of the year’ which in my mind, reads as an award for everything I do. Throughout my career I had been nominated countless times for awards ranging from music, to television and even some international nominations, but I had never won. I tried not to get discouraged by this as being nominated was already a big step in the right direction. So, I kept on hustling. Then, in 2015 it finally happened! I was awarded ‘Hustler of the Year’ at the annual SA Hip-Hop Awards show. Ironically, on the night of the awards, I was out hustling again, working a gig and a radio show. Unable to attend the big night and not expecting much; I finally heard about my first ever win via Twitter.
Today this trophy takes centre stage in my lounge it makes me smile when I look at it.”
Another moment of joy and wonder was expressed through a letter written to P.J Powers by Nelson Mandela. “The letter I received from Nelson Mandela was one of the most significant moments in my career. To hear that Mr. Madiba felt I had made a ‘tremendous impact’ on bringing hope to the youth, during such a turbulent time, was one of the most wonderful things for me to hear. It filled me with joy and gratitude and I have held his letter close to my heart for all these years. Mandela had also seen an interview of me in Maputo. I was there to perform with Eric Clapton. I believe he appreciated my defiance of the South African Government. I was phoned by Ismail Ayob, Nelson Mandela’s right-hand man at the time, and told to report to the Southern Life Building in Commissioner Street, where I was given an open envelope with a letter from Nelson Mandela sent from prison. I felt a lot of things. I felt privileged, curious and proud that a man of that stature, with those principles, had taken time to sit down and write me a letter. The fact that I was on his mind for that length of time was humbling. I was a young girl doing what I thought was right. I was being me. What was amazing was that when he came out of prison, his actions followed up on what was said in the letter. I felt that Madiba always had my back and supported me throughout my career which still brings me immense joy and wonder!”
Actress and Business Woman, Sophie Ndaba also shared her moment of joy and wonder. “This was the bracelet and necklace I wore to my very first casting. The casting was for a Lemon Twist commercial when I was 18 years old. I was a young model living with my family in Soweto. The bracelet and the necklace belonged to my mom I would always borrow her clothing and accessories for my auditions. I was extremely nervous for the audition, so I brought my bible with me in my handbag. From then on, I always carried my bible in my handbag to auditions. These items still fill my heart with great joy as they are a reminder of how far I have come in my career. They stand as symbols of my tenacity and optimism when I was young. I believe the young girl that wore these clothes to that audition would be very pleased if she knew the path that was to follow.”
Anele Mdoda, the Radio Personality that’s also been nominated at the Dstv Mzansi Viewers Choice Awards was the host at the launch. “The foundation for my future endeavours was always going to be radio and for some reason I always had my sights set on 94.7 (Highveld back then!). I always felt like I belonged there. Maybe because I grew up with the station my whole life. But to get on air, radio station producers want to hear a demo to consider you as a DJ. So, I made this demo in the hope that they’d like me. This was 15 years ago when I thought I was sh*t hot, but now you’ll hear, I was just sh*t :-). In the beginning, you imitate other people – your favourite people. Then you start being a bit of them and a bit of you. Then, the more you do it, it just becomes you. Today, it brings me joy to listen to it again and to see how far I’ve come!”
TV Personality and Hip-Hop Artist, Nomuzi Mabena’s joy and wonder. “I have always loved and admired fashion. As a young girl, I would page through fashion magazines and dream of wearing amazing outfits like the ones I would see. I always tried to replicate my favourite looks with items from my sister and mom’s closets. Recreating looks is something I’ve continued to do throughout the years. It was not surprising that I was filled with joy and wonder the day I found a picture of an outfit from an iconic Paco Rabanne fashion show on my Instagram. I just knew I had to get a performance outfit like that made! I wore it at the 2017 Back to the City’ Hip-Hop Festival, the biggest gathering of Hip-Hop lovers on the continent, where I interviewed artists backstage for Vuzu and performed with Ms. Cosmo and Rouge. This collaboration between myself and Shaunice Maluleka from Smith Factory was a recreation of a moment in fashion history. It certainly created a stir and got the cameras flashing. It made me feel sexy and confident and definitely helped bring out my ‘New Age MaBrr’ (Brenda Fassie) personality.”
Here is Musician Danny K’s #WonderFilledBubbles story. “Oprah had seen me performing at Madiba’s Christmas Party in Qunu, and a few months later invited me to Chicago to join her to film her 50th birthday episode on 29 January 2004. On the show that day was Stevie Wonder, Josh Groban, Tina Turner and John Travolta. I really wanted to wear something that said South Africa on it and luckily, I found a t-shirt made by South African designer Craig Native which said, ‘Product of South Africa’. It was an incredible experience. I didn’t know that I was the first SA artist on the show at the time and it was something I was only told afterwards. I share that position with Ladysmith Black Mambazo who performed with me on the show. As for Oprah…she is as she is on TV and she is a genuine and positive person that does a lot for this world. It was great to honour her on her birthday. Of course, in typical Oprah fashion everyone was sent home with a gift. But this time, with a pair of commemorative pyjamas from Oprah herself. You will most likely not catch me taking selfies in these pyjamas, but I will always keep them as a fond memory of that day. Looking back, it certainly stands out as one of the most joyous moments of my career.”
These stories were curated for The Museum of Joy and Wonder to celebrate the launch of the NEW Cadbury Dairy Milk Bubbly Oreo. For more pictures and the rest of the stories of items showcased in the Museum of Joy and Wonder go to @CadburyDairyMilkSA on Facebook, @Cadbury_SA on Instagram or Twitter where you can also share your own moments of joy and wonder.
Unfortunately I couldn’t attend the launch, but the Cadbury Team made sure that they bring the fun to my office. Thank you!