HAIG CLUB Clubman Launch with David Beckham

HAIG CLUB Clubman has arrived in South Africa. The Single Grain Scotch was launched a couple of days ago in Johannesburg in partnership with retired soccer player, David Beckham.

Designed to be different, HAIG CLUB Clubman is a Single Grain Scotch Whisky that has taken the Scotch world by storm through its innovative, stand-out blue square bottle, partnership with David Beckham and light, smooth taste. For this campaign, Haig Club Clubman partnered with South African Influencers; Fashion Stylists Dumi Gwebu & Tshepi Vundla, TV Personality Lungile Radu and Content Creator Lelo Boyana who happens to be my friend (yes I am bragging because I am so proud of her).

We were at the launch event held in Sandton on Wednesday. The event was attended by David Beckham himself among other esteemed Johannesburg guests.

Speaking at the event, Beckham said: “I am incredibly proud to have been part of the creation of Haig Club and to be working with Diageo in South Africa. It is such an amazing country. Raising a glass of Haig Club Clubman with everyone was truly special”.

Led by Diageo’s Global Whisky Master Ewan Gunn and the mixology team at Sandton Sundeck, guests were introduced to the versatile whisky through a series of exciting cocktails made especially for the event.

Ewan Gunn commented: “HAIG CLUB Clubman is a Scotch crafted to appeal to people who are new to whisky, and whisky connoisseurs alike. Our signature serve the Clubman and Cola is a stunning drink, with the vanilla, butterscotch and sweet toffee flavours of the whisky combining perfectly with the sweet caramel of cola. This is a very smooth, versatile Scotch that’s delicious with cola or enjoyed neat, or mixed in a cocktail.”

Here are more pics from the launch event……