We visited the North West Tourism stand at the Cape Town International Jazz Festival (CTIJF) which took place a few weeks ago and we were blown away by their initiative to promote the province, which forms part of the National Department of Tourism’s long-term campaign, #WeDoTourism, which seeks to market South Africa as a top international destination to the world while encouraging South Africans to travel locally.
(MEC of North West Tourism, Desbo Mohono with Deputy Minister of Tourism, Elizabeth Thabethe and the Internationally Awarded Neo Mohlatlole of 7 Colors Communications.)
The CTIJF presented the perfect opportunity for the North West Tourism department to promote the beautiful, yet underrated province to all those who attended the festival. Those who visited the stand at the V & A waterfront learnt about the rich history in the province, abundant wildlife, nature and ubuntu from the locals who were ready to welcome those who wanted to indulge in the unique beauty of the province. Like we said, we were blown away. South Africa is beautiful and has a lot to explore.
Some of the hidden gems offered by the North West province include the Pilanesberg Game Reserve, Hartbeespoort and Kwa Maritane Game Reserve which hosts wildlife such as elephants, lions, leopards, rhinos, and endangered wild dogs.
As part of the activation at the CTIJF, the North West Tourism Department with its partners, SA Express, Legacy hotels and Empire travel were giving away loads of prizes at their stand. Prizes included an all expenses paid trip to the North West Bakubung and Kwa Maritane game lodges for two couples as well as entry to Sun City for activities. Other prizes were winter stays at a few of the popular resorts in the North West.
Want to explore the province too? Well, we will be giving away a trip for 2 courtesy of North West Tourism, so be on the lookout for the competition announcement blog post soon.
You can stay connected with them on social media;
Facebook: North West Department of Tourism
Twitter: NWDeptOfTourism @TourismNW