Product of the Year is South Africa’s largest independent consumer-voted survey and they celebrated 10 years of rewarding innovation and excellence in the country at the annual awards gala ceremony, held a few days ago at The Maslow Hotel in Sandton, Johannesburg. We were there to celebrate this milestone with them.
Established 30 years ago in France, Product of the Year currently operates in 39 countries. This third-party endorsement programme aims to help clear the clutter for consumers, to guide them and help them find the best new products and services in their market, while also rewarding manufacturers for quality and innovation.
I have been attending the PoY awards for the past 5 years. This year’s awards ceremony was a more formal affair as CEOs and other executives across various industry verticals, including the FMCG sector and other important consumer-facing markets such as technology, petrochemicals and health products, attended the formal black-tie gala dinner emceed by comedian John Vlismas who hosted the first five PoY awards ceremonies
During the event Vlismas lent his unique blend of humour to proceedings as the last decade of work done by Product of the Year South Africa was showcased and celebrated, before plans for the next 10 years were shared with attendees.
Vlismas then had the auspicious honour of announcing the category winners for 2018. The results were once again based on the endorsements of 4, 000 consumer households who, after trying and testing the products or services, were surveyed by leading global information and measurement company, Nielsen.
Here is the full list of category winners:
Visit www.poysa.co.za for more information on the Product of the Year category winners, or to register for future Innovation of the Year master classes.
It was a great evening for us. Thank you for hosting us! Congratulations to the winners and to the PoY Team on the 10 years. Let’s toast to another 10 more years to come.