Last night we witnessed history being made in South Africa. LUX has collaborated with 3 South African female vocalists to highlight the multi-faceted beauty of South African women.
Produced by DJ Black Coffee, We Are More is a song by vocal icons Lira, Nhlanhla Nciza and Moneoa. This LUX song and campaign is about uniting South African women to become unapologetically feminine. LUX has always been associated with beauty pageants and now, the brand is taking a stand to embrace women for more than just their outward appearance. According to LUX, these 3 ladies were an obvious choice when the brand was looking for icons to partner with, they embody the More Than You Can See campaign messaging with everything they do.
Host, TV & Radio Personality, Pearl Modiadie chatting to Zola Bebe the Brand Manager for LUX
The 3 ladies performed their new single and we all sang along.
LUX believes that for too long now women have been celebrated for their beauty alone, but with the We Are More campaign the brand wants to shift perception from taking women at face value and embracing their many hidden personas that are often ignored.
For many years, LUX has celebrated the beauty and femininity of women all over the world and now the brand wants you to go out and be more than just what you appear to be! LUX wants this song to move your mind body and soul into action, and unite in #WeAreMore.
Listen, the song is on another level. Lyrics are so easy to remember because they sing about what women go through. You can download the song for FREE if you buy a bar of lux.
We also got a chance to watch the video which they say it took them 19hrs to shoot. Imagine that? From 8am-3am?? Here are some snippets from the video….
You can watch the full video HERE
Key messages of the campaign
- Femininity is more than you can see
- Fine fragrance helps express the unseen in you
- LUX inspires every women to express more of who she is
Competition entry mechanic:
- Buy any LUX 175g bar
- Dial the unique code found in pack
- Follow the prompts and enter the last 4 digits of your barcode
- Stand a chance to WIN double tickets to the One Night Only Concert.
- Competition ends 31 August 2017. USSD rates 20 cents per 20 seconds. T’s & C’s apply
“LUX believes women are so much more than meets the eye; they are mothers, sisters, wives, business women, leaders, mentors, caregivers to name but a few things. The brand has developed a platform for all women to showcase their hidden facets that are often overlooked,” said Sphelele Mjadu, PR Lead for Africa, Unilever Personal Care.
Wanna be a part of this great cause and do your part? You can keep up to date with LUX via their social media pages;
Thank you to LUX South Africa for a great evening! It was very fulfilling with powerful messages.