Rand Show has become one of South Africa’s largest and most iconic consumer events and a highlight on the annual events calendar.
The organisers of Rand Show 2018 have announced that Toy Adventures will join the line-up of exciting new exhibitors, exhibiting at the Rand Show for the first time, at the Kids Expo @ Rand Show. The South African organisation has developed an excellent reputation as one of South Africa’s fastest growing retail brands, boasting the distribution rights of leading international toy brands, including: LEGO, Fisher Price, Barbie, Hot Wheels, Nerf, My Little Pony, Just Fun Kids, Ideal Toys, Playmobil, Top Model, Burago, Bruder, Leapfrog and many more.
“We are so pleased to welcome Toy Adventures to Rand Show 2018. The newly formatted Rand Show is set to exceed both exhibitor and visitor expectations, and with the range of quality exhibitors, including the likes of Toy Adventures, we can already see that Rand Show 2018 is raising the bar even higher.” – Robyn Abrahams, Head of Sales for Rand Show 2018.
Earlier this year, Rand Show announced the launch of the Kids Expo @ Rand Show, a dedicated area that caters to the whole family from expectant parents, to tots, kids, tweens and teens. The Kids Expo @ Rand Show encompasses every stage of child’s development from birth to adolescence.
Rand Show delivers more than 200 000 visitors on an annual basis and 72% of these visitors are families with children. The Kids Expo @ Rand Show offers exhibitors a target-rich environment for significant brand building exposure, onsite sales and valuable leads and marketing insight. This includes all brands that target young families from clothing, toys, games, as well as learning and educational products and services. There will also be ample opportunities for exhibitors to engage audiences’ senses with highly interactive brand activations.
Toy Adventures established operations in 2009, and has enjoyed rapid expansion over the past eight years with the addition of multiple new stores. “We look forward to exhibiting at Rand Show 2018, which we believe will be a vital brand building exercise that will add significant value to our growth strategy…” says Gerhard Korf, owner of Toy Adventures.
The Rand Show also appointed Seven Colors Communications to manage its Public Relations for 2018. We spoke to Neo Mohlatlole, the Co-Founder of Seven Colors Communications and this is what he had to say about this appointment; “This is a great opportunity for the business, getting this project is another indicator that big corporates see value in working with emerging businesses and in this instance our business. Years of honing our craft and we are being recognized with not just awards and accolades but actual work, which is what matters most.”
In April this year, Neo Mohlatlole was awarded as one of five UFI Next Generation Leaders for 2017. UFI awards recognize youth individuals in the exhibition industry that have shown visionary leadership in their respective fields. Neo is the first person on the African continent to receive the award. Hopefully we will get a chance to chat to him about that soon.
The Rand Show was establishment in 1894, and is annually held at the Johannesburg Expo Centre in Nasrec. It serves as an important launch pad for exciting brands and businesses and caters to the entire family. Categories include sport, children’s products and services, wellness, outdoor living, science, technology, government departments, trends, design and home living, as well as world-class exhibits by the SANDF, a unique feature not seen anywhere else. The expo attracts over 200 000 visitors each year, mostly families across all cultures in the middle to upper income brackets. Often referred to as Johannesburg’s biggest day out, 2018 promises to prove yet again why Rand Show has been in existence for over 120 years.
Rand Show 2018 Dates: Friday 30 March to Sunday 8 April
Rand Show 2018 Venue: Johannesburg Expo Centre, Rand Show Road, Nasrec.
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